About Us

Our Story: The Hunt is On

Welcome to the Anti-Retail Club. You know that feeling? The dopamine hit when you find the jacket. The one that transforms your look but costs 60% less than the price on the tag. The premium brand your teenager has been begging for, finally within budget. That is the "Thrill of the Find." It’s what we live for—and frankly, it’s what has been missing in the Baltics.

Who We Are (Yes, we really are a family of six) We aren’t a faceless corporation. We are a family of six that understands the struggle.

  • The Parents: We know the pain of shopping for four kids who grow out of shoes faster than we can buy them.

  • The Kids: From "I only wear black" phases to sudden "I need a suit for an interview" panics, we’ve seen every style evolution imaginable.

We built this because we lived it. We know that keeping a large family fresh without going broke requires creativity—and a really good discount.

Our Mission: Bringing the "Drip" to the Baltics We are bringing the authentic Western "treasure hunt" model to Riga.

  • The Goal: Genuine outlet prices. We start at 30-50% off. That’s our baseline.

  • The Goods: Big names, quality fabrics, and "Legacy Drip" that doesn't fall apart in the wash.

  • The Vibe: We prioritize the pearl-finding moment over boring, standard shopping.

Join the Hunt We are starting online, but watch this space—we’re coming for a physical location in Riga soon. Every item we stock answers one question: "Would this excite the person we used to be, shopping on the budget we used to have?"

If the answer is yes, it goes on the rack. Welcome to your next great discovery.